CAMPAIGN: Wildlife Conservation Society [Final]

Client: Wildlife Conservation Society
Campaign: It's Time We Take a Stand
Concept/Production: Dominic

Print Ad #1

Print Ad #2


CAMPAIGN: Wildlife Conservation Society

Moving onto my thirdddd campaign. I have TONS [beyond tonsss] of interesting ideas on the Wildlife Conservation Society. Much of it will play on human society and the challenges we face.... it'll play well for wildlife.

Working on strategy and ideas now.... can't wait to share my roughs and final print ad with everyone. Now - back to the drawing board.... btw - I'm still working on Incase (Campaign #2) and Sensodyne (#1). Just need to refresh my creative with something new. ::crossing fingers:: I hope to regain it soon for these other two!!


CAMPAIGN: Incase [Final #02]

I'm loving each new creation. Here is 2 of 3 of the new Incase campaign. Let me know what you think.

Product: Neoprene Sleeves


CAMPAIGN: Incase [Final #01]

Here is one of the three.... this took me forever. enjoy.



CAMPAIGN: Sensodyne Toothpaste [Redo #03]

Forgot to add #3. Enjoy...... and feedback is lovely :]

Deck Unwanted Visitors


CAMPAIGN: Sensodyne Toothpaste [Redo #02]

And here is the second.... 2/3 [almost thereee!!]

It Starts at the First Squeeze [it really does!!]

CAMPAIGN: Sensodyne Toothpaste [Redo]

As mentioned before, I am redoing my campaign for Sensodyne Toothpaste. The strategy and idea is the same; however, I've spruced it up alot. Feedback is great appreciated. Enjoy!!

Brushing [kick-ass style]

Same visual - different copy [I like this copy more.
Simple and makes sense...]



....can't wait!! I have so many ideas :)

Redo on Sensodyne.... Coming Soon

OVERall.... I am satisfied with my campaign for Sensodyne, BUT I'm ready to make it better. Look out for another [and much better executed] campaign. It's my first one and I'm still learning.



CAMPAIGN: Sensodyne Toothpaste [Final]

Client: Sensodyne
Product: Sensodyne Pronamel Toothpaste
Campaign: Protection with a Twist


intern opp

this week I applied for a summer internship.

crossing my fingers and toes that I get an interview. please cross yours....

COMPANY: RPA www.rpa.com
LOCATION: Santa Monica [yikes that's far]

CAMPAIGN: Sensodyne Toothpaste [Roughs]

Hey Everyone.... my first FOCUSED blog and first set of roughs [advertising layouts in a rough draft format] for a campaign I'm working on. It is for SENSODYNE TOOTHPASTE.

After research and questioning friends/strangers/etc.... I have found that many people have two comments regarding this paste:

1. The perception is people feel this toothpaste is for OLD people [wrong]
2. This paste is not TOP-OF-MIND [Crest and Colgate are - whatever!]

Here are the facts about this brand....
Sensodyne Toothpaste is designed for people with sensitive teeth. The toothpaste, when used, hardens enamel and protects from the wear and tear of acidic foods/drinks [soda-pop, etc....]

STRATEGY: Stress the Unique Selling Proposition [USP] of the sensitivity and the power of the toothpaste's protection for teeth [sensitive and not-so-much]. Enjoy.... I heart feedback-- please provide.... CIAO!



yes!! photoshop is on its way to MEEEEE! i just bought the creative suite and cannot wait! I LOVEEE (with a capital 'hEART')!

soon. dom's visions will be able to be seen.


it's here.... plus i need your help

happy weekend! i finally have and LOVVVVE my new macbook! :]

the blog adventure is soon to begin. once i have Adobe CS i'll really begin to express my advertising visions.... in the meantime, i need suggestions for my first brand/product to start things off. anyone have ideas??

I wiLL create one in the meantime - throw it at me! :D

have a wonderful day - enjoy the weather! :)

hello - i'm a macbook
where would you like to go?


inspiration finally knocks on the door

....so. it's been coming.... the moment is here. I have FINALLY figured out what I will blog about. I have thought about this long and hard (hee hee diirty). anywho - I thought to myself: dom, what are you pursuing in life? what are your long term goals... careers... everything? since this year is about my growth in EVERYTHING, especially my career, why not blog about it? why not share my creativity with EVERYONE? so, in the last couple of days i've confirmed it. it's finally here. my blog. finally.

dom's blog [[v2.00 recharge]]
advertising in mind.
visions coming very soon.

I will express my creativity in advertising. sounds interesting, right?
if these words are not captivating.... the visuals and interesting words will enthrall/captivate you.
soon [as in this week] I will have a new macbook. this is where my visions will be produced.
like an infant just born, I have so many thoughts flooding my mind.
I need to let them loose. I can't wait to share this with the world [a little much I know].

this is perfect.
think about it.... it's a win/win ALL around.

1. I will select a random company/product to create an ad(s) for.
2. This will be a great way to begin collaborating/putting work together [portfolio].
3. I will need your feedback [need brutal honesty].
3. MOST IMPORTANT: I will be doing what I absolutely <3



ugh.. can't think of what to blog about.

i have ideas...... but none worth to post. i need more time to think....


happy new blog

...and Happy new year. wow. 2010. new decade and a fresh start.

time to begin a new blog adventure and I'm almost complete with what I want to blog and focus on. hang tight [WW] and there'll be more soon. very excited to begin a new journey in so many ways.