Moving onto my thirdddd campaign. I have TONS [beyond tonsss] of interesting ideas on the Wildlife Conservation Society. Much of it will play on human society and the challenges we face.... it'll play well for wildlife.
Working on strategy and ideas now.... can't wait to share my roughs and final print ad with everyone. Now - back to the drawing board.... btw - I'm still working on Incase (Campaign #2) and Sensodyne (#1). Just need to refresh my creative with something new. ::crossing fingers:: I hope to regain it soon for these other two!!
Hey Everyone.... my first FOCUSED blog and first set of roughs [advertising layouts in a rough draft format] for a campaign I'm working on. It is for SENSODYNE TOOTHPASTE.
After research and questioning friends/strangers/etc.... I have found that many people have two comments regarding this paste:
1. The perception is people feel this toothpaste is for OLD people [wrong]
2. This paste is not TOP-OF-MIND [Crest and Colgate are - whatever!]
Here are the facts about this brand....
Sensodyne Toothpaste is designed for people with sensitive teeth. The toothpaste, when used, hardens enamel and protects from the wear and tear of acidic foods/drinks [soda-pop, etc....]
STRATEGY: Stress the Unique Selling Proposition [USP] of the sensitivity and the power of the toothpaste's protection for teeth [sensitive and not-so-much]. Enjoy.... I heart feedback-- please provide....CIAO!
happy weekend! i finally have and LOVVVVE my new macbook! :]
the blog adventure is soon to begin. once i have Adobe CS i'll really begin toexpress my advertising visions.... in the meantime, i need suggestions for my first brand/product to start things off. anyone have ideas??
I wiLL create one in the meantime - throw it at me! :D
....so. it's been coming.... the moment is here.I have FINALLY figured out what I will blog about.I have thought about this long and hard (hee hee diirty). anywho - I thought to myself: dom, what are you pursuing in life? what are your long term goals... careers... everything? since this year is about my growth in EVERYTHING, especially my career, why not blog about it? why not share my creativity with EVERYONE? so, in the last couple of days i've confirmed it. it's finally here. my blog. finally.
dom's blog [[v2.00 recharge]]
advertising in mind.
visions coming very soon.
I will express my creativity in advertising. sounds interesting, right?
if these words are not captivating.... the visuals and interesting words willenthrall/captivateyou.
soon [as in this week] I will have a new macbook. this is where my visions will be produced.
like an infant just born, I have so many thoughts flooding my mind.
I need to let them loose. I can't wait to share this with the world [a little much I know].
this is perfect.
think about it.... it's a win/win ALL around.
1. I will select a random company/product to create an ad(s) for.
2. This will be a great way to begin collaborating/putting work together [portfolio].
3. I will need your feedback [need brutal honesty].
3. MOST IMPORTANT: I will be doing what I absolutely <3